Our journey, your success

At SaltWater Social Marketing Co., our journey began with a bold leap and a deep love for the Forgotten Coast. We left everything familiar behind, driven by a childhood passion for marketing, to create something truly special. We're here to share our local knowledge, helping your business shine by capturing what makes it the best in town. We're committed to quality and great service, and we're so glad you're here to be part of our story.

Rooted in the forgotten coast

Our story is one of passion and courage. We made the significant decision to move 9 hours away from all we knew, establishing SaltWater Social Marketing Co. here in Panama City. With our intimate local knowledge, we instinctively know the unique spots and stories that will resonate with your audience. Our passion for marketing, ignited in childhood, now fuels our dedication to making your business stand out.

Your local marketing partner

What sets SaltWater Social Marketing Co. apart in Panama City isn't just our expertise, but our local heart. Unlike larger, generic agencies, we dive deep into the specific nuances of our community. We don't offer one-size-fits-all solutions; instead, we craft bespoke strategies that leverage our insider understanding of the Forgotten Coast, ensuring your brand truly connects with local customers and tourists alike. We're your neighbors, invested in your success.

Championing local businesses

We absolutely love helping local businesses that are the heart and soul of Panama City – from charming boutiques and delicious restaurants to adventurous tour operators and skilled service providers. We make a real difference by not just promoting you, but by understanding your unique value and bringing it to life through authentic storytelling and engaging social media. Our goal is to connect you with your community, drive foot traffic, and turn local pride into thriving revenue for you.

"SaltWater Social Marketing Co. truly understands the Panama City market. Their local insight and creative strategies helped my business grow beyond what I imagined. They genuinely care about their clients."

A delighted business owner, Panama City, FL